ABOUT
PURPOSEFULLY
HUMAN
OUR MISSION
To globally promote the benefits of creating organisations that work with, and celebrate, what it means to be human.
What We Do
We curate and connect insights from social science and practice to help organisations design ways of working that enhance culture, resilience, and performance.
Why We Do It
Evidence across disciplines shows that where organisations apply human-centred ways of working, the impact can be transformative.
We believe that organisational performance is currently inhibited by a limited ability to integrate and apply such insights in practice to achieve strong outcomes.
Our Approach
PfH has identified 3 key approaches to support human-centred ways of working in organisations:
Knowledge
Transfer
Serve as a meeting point or bridge between source and application of human insights
Knowledge Synthesis
Share actionable insights to help organisations understand & apply human insights
Implementation Support
Offer tools & resources for designing and implementing human ways of working
Our Origin Story
PurposeFully Human (PfH) developed from a post that asked how people understood the term ‘human’ in a professional context — what does human mean in phrases like “human-centered design”, “human experience,” or “rehumanising”?
The post generated a lot of interest and identified an unmet demand for somewhere to continue the discussion. With many more questions than answers, a global and diverse community organically developed over the following years. And in October 2025 PfH registered as Company Limited by Guarantee ready to embark on its exciting next phase!
Definitions
What does it mean to be purposefully human?
An organisation is purposefully human when they have articulated a clear and shared definition of human in the context of their work. They intentionally appreciate, support, and incorporate this into their service, products, and culture.
What do we mean by human-centred ways of working?
Human-Centred Ways of Working is our unifying term for all the interests, disciplines, and perspectives that explore and apply insights on what it means to be human within an organisational context.
Who We Are
Our leadership team provides PfH with a diverse range of professional knowledge, experience and perspectives, spanning multiple sectors and areas of organisational activity.
PurposeFully Human 